SmartConnect Archives - Footmarks

Mindshare Partners with Footmarks to Add to its Media Innovation Culture

Mindshare, the global media and adaptive marketing agency, announced today a strategic partnership with Footmarks to bring its beacon-powered mobile experiences and analytics to the Asia-Pacific region. The alliance will be managed out of Mindshare Singapore’s “Discovery” unit as it continues to bring innovative connected experiences to its growing list of clients. Footmarks is the leading enterprise awareness platform provider focused on delivering creative and respectful experiences that drive deep brand and customer value. Powered by Bluetooth Smart, Footmarks’ SmartConnect™ platform is an experience-based analytics solution delivering meaningful and personalized value through secure end-to-end beacon technology. Footmarks end-to-end solution includes cutting-edge Bluetooth low-energy beacons, the world’s only cross-platform SDK suite, and a complete cloud-based service offering that allows partners and clients to build rich experiences, manage their beacon network remotely, and capture rich analytics and insights. The partnership will empower MindShare Singapore clients to deliver all new value-added content and…

Footmarks Closes $1.85 Million Seed Funding Round

Seattle, WA (PRWEB) October 14, 2014 — Footmarks, a leader in beacon-based proximity services, today announced it has completed a $1.85 million seed funding round. Shawn Englund, Founder and former CEO of Learn Live Technologies, one of Inc. Magazines Fastest Growing Companies 5 years in row, led the round. Englund also joins the Footmarks team as President of Sales and Operations. Footmarks will use the funds to accelerate platform functionality and scalability, grow the team, and drive sales and business development. Footmarks SmartConnect™, an experience-based analytics platform and end-to-end solution that includes cutting-edge Bluetooth low energy (BLE) beacons, the world’s only cross-platform SDK suite, and a complete cloud-based service offering, brings leading-edge experiences and data to Footmarks partners and clients. Footmarks’ seed round closing comes after many months of rapid growth for the company. Footmarks graduated from the first class of the competitive R/GA + Techstars Connected Devices Accelerator in March,…