omnichannel Archives - Footmarks

Google’s Making a Masterful Play for Amazon’s Customers (And Saving Brick & Mortar Retail?)

In New York, San Francisco, or LA? Then you’ve probably heard about Google’s same-day delivery service Shopping Express, which rolled out in Manhattan early last week. Google is forgoing the delivery surcharge for the next six months, and New Yorkers who signed up for the service before midnight last Monday also received a $10 spending bonus. So far, participating stores in Manhattan include Costco, Walgreens, Target, and Fairway Market, which for many, could easily kill a week’s worth of errands. There’s apps for both iOS and Android, or users can dial up the service at Google.com/shopping/express, to place an order before 4.30pm. So far, reviews have been positive (as per a casual survey of Twitter), and demand for the service has been brisk. So brisk, in fact, that Google was forced to shut down deliveries by noon on its first day. Further reports indicated Tuesday was rocky for the company…

Beacons: The New Black?

Last night, the fifth annual Fashion 2.0 Awards honored the fashion industry’s tech-in-fashion trailblazers. British ecommerce powerhouse ASOS took home the Top Innovator and Best Facebook awards. Nike’s Fuel Band was awarded Best Wearable Tech, and New York startup Warby Parker took home the coveted Visionary Award. (Click here for the evening’s full list of the winners). With the spring shows officially a wrap, we’ve comprised our own list of tech-related brand and marketing innovations from the runways. There were Fendi drones in Milan, Moschino let viewers live-shop their show, our R/GA Connected Devices Accelerator deskmates RingBlingz made their first public appearance, and Karl Lagerfeld gave his blessing to good old fashioned brick and mortar grocery shopping. While the use of beacons at the spring shows would have been the ultimate fashion statement, we’re highlighting the technology’s applications and advantages now — with hope they’ll make their Fashion Week debut this fall. Drones: Deliveries are so last season Per a…