Microsoft Archives - Footmarks

How Redbox delivers in-store personalized marketing using IoT

Consumer goods companies are facing tremendous pressure to develop experiences that match the brand expectations defined by today’s consumer. What tops the list? Delivering true omnichannel experiences that are personal, seamless and engaging throughout the customer journey—meeting the shopper where they choose to interact. And with more than 90 percent of retail sales still generated in brick-and-mortar environments, in-store personalized marketing and a differentiated retail customer experience are critical components. The good news is that today’s technology innovations are opening those retail doors for consumer brands to get closer to their customers and deliver the same level of in-store retail personalization historically only available online. Many consumer goods brands are embracing the opportunity. Redbox is a great example of a leader tapping into the latest IoT technologies for personalized marketing and customer experiences. The one-stop shop for the latest movies and games at ridiculously cheap prices, more than 40,000 Redbox…

Microsoft makes a big splash in Retail

… Nordstrom Rack: In its pursuit of continually improving the customer experience, Nordstrom Rack is piloting in-store beacon technology from Footmarks, built on the Microsoft Cloud, to better engage and personalize shoppers’ experiences and ultimately increase speed and convenience. Today, Nordstrom Rack is using the beacons to gather data that it hopes will ultimately help to better engage and serve customers. It is also testing some messaging displays via the beacons to direct shoppers to available fitting rooms or express checkout services, and to show customers extended product offerings that are available online while they’re shopping in-store. read more here

Retail Trends that Microsoft Expects for 2017

… Footmarks, which built its beacon technology on the Microsoft Cloud, showed off how it’s helping Nordstrom Rack stores improve customer experiences through data collection. Nordstrom Rack uses beacons to lead customers to vacant dressing rooms and make personalized upsell recommendations while they’re browsing the store. read the full story here

Microsoft unveils latest retail tech solutions at NRF 2017 powered by Footmarks

At the National Retail Federation’s (NRF) annual show in New York City, Microsoft unveiled some of the latest solutions build on Microsoft technologies that are transforming the shopping experience for customers. Nordstrom Rack is piloting in-store beacon technology from Footmarks powered by Microsoft Cloud, to better engage and personalize shoppers’ experiences and ultimately increase speed and convenience. They are also testing some messaging displays via the beacons to direct shoppers to available fitting rooms or express checkout services, and to show customers extended product offerings that are available online while they’re shopping in-store. Macey’s, an Associated Food Stores grocery chain is using the SKIP app for line-free checkout and to better personalize offers and promotions for customers. This retail app is built on Azure and it allows customers to simply scan each item themselves as they place it in their cart and check out on the app when finished. During…

Footmarks and Avanade Partner for First-Ever Beacon-Powered Social Shopping Experience

Retailers are buzzing about beacons and the potential to transform the shopping experience. Footmarks is teaming up with Avanade, a business technology solutions and managed services provider with innovative insights and expertise in Microsoft technologies, to power retail-based customer engagements via personalized, beacon-enabled user-to-user messaging. Together, we showcase what is possible with beacons beyond broadcast messages and coupons. Our social shopping experience highlights the innovative digital and cloud-based capabilities that are part of Avanade’s Connected Retail Experience, created with Footmarks and Microsoft technology. Our friends at Avanade describe our new partnership: “Most retailers who are using beacon technology are using it to track the movement of shoppers in the store and, at best, to target them with relevant geo-spatial offerings. We believe that this is a one-sided approach, so we have teamed with Footmarks to innovate scenarios where a shopper can instead use the beacon to leave a message for another…