WWDC Archives - Footmarks

Date, Don’t Get Married

Last week, Footmarks COO Todd Paris took one for the team, and headed to Deer Valley, Utah, to present “How Geolocation is Changing Retail,” at Digiday’s annual Summit. If you’re going to talk about emerging technologies in retail for 72 hours, Deer Valley, is the place to do it. For the first day of the event, social media was alive with enviable views from the conference’s mountain top perch. Fortunately, the Summit’s speakers and guests were able to pull themselves away from bowling and trail runs long enough to put on a great event.         Digiday summarized the Summit’s key takeaways, and it’s not surprising beacons featured front and center. As they write, “almost every presentation touched on this technology,” and indeed, all eyes were on R/GA Director David Womak, and Footmarks COO Todd, as they gave the audience a live demonstration of the rich analytics afforded…

Footmarks: Just Getting Started…

Time really flies when you’re working at a startup. It’s already the second week of April, and it’s hard to believe our SXSW demo was a month ago today. While much has changed since we started at the Accelerator in November, some things – like our passion for the technology, our aspirations for the company, and our core mission – remain the same. Not long after arriving at the Accelerator, Casey, Skylar and Preston sat down with the R/GA Digital Studio Team to talk Footmarks’ origins, their goals for the Accelerator, and the team’s vision for the company’s future. Click here to watch the video interview in its entirety. Or skip through to see the highlights below: Apple’s validation of the market: 07:30. By now the story of the beacons’ stealth emergence is well known: Apple released the iBeacon as an unaddressed footnote at last year’s WWDC keynote. Fast forward a…