Todd Paris Archives - Footmarks

Mindshare Partners with Footmarks to Add to its Media Innovation Culture

Mindshare, the global media and adaptive marketing agency, announced today a strategic partnership with Footmarks to bring its beacon-powered mobile experiences and analytics to the Asia-Pacific region. The alliance will be managed out of Mindshare Singapore’s “Discovery” unit as it continues to bring innovative connected experiences to its growing list of clients. Footmarks is the leading enterprise awareness platform provider focused on delivering creative and respectful experiences that drive deep brand and customer value. Powered by Bluetooth Smart, Footmarks’ SmartConnect™ platform is an experience-based analytics solution delivering meaningful and personalized value through secure end-to-end beacon technology. Footmarks end-to-end solution includes cutting-edge Bluetooth low-energy beacons, the world’s only cross-platform SDK suite, and a complete cloud-based service offering that allows partners and clients to build rich experiences, manage their beacon network remotely, and capture rich analytics and insights. The partnership will empower MindShare Singapore clients to deliver all new value-added content and…

Footmarks Talks Strategy, Funding & the Future

This week was a big week for Footmarks. After many months of fundraising, we’re thrilled to announce we closed our seed round at just over $1.85 million, with funds coming from several strategic investors. To mark this significant milestone, we sat down with Footmarks’ President, Todd Paris, to ask about Footmarks’ recent industry moves, new company hires, and what the team plans to do with the new investment. Footmarks Blog: The market for location analytics has evolved in recent months: Apple’s iOS8 put the kibosh on WiFi tracking, Apple Pay has given new life to NFC, and a few well-publicized beacon deployments have helped educate the public, mobile agencies, and a wide-range of industry verticals as to the potential of BLE technology. What do you think the market is looking for currently? Todd: I look at the market from two perspectives – enterprise and consumer.  For consumers we talk about…

Footmarks Closes $1.85 Million Seed Funding Round

Seattle, WA (PRWEB) October 14, 2014 — Footmarks, a leader in beacon-based proximity services, today announced it has completed a $1.85 million seed funding round. Shawn Englund, Founder and former CEO of Learn Live Technologies, one of Inc. Magazines Fastest Growing Companies 5 years in row, led the round. Englund also joins the Footmarks team as President of Sales and Operations. Footmarks will use the funds to accelerate platform functionality and scalability, grow the team, and drive sales and business development. Footmarks SmartConnect™, an experience-based analytics platform and end-to-end solution that includes cutting-edge Bluetooth low energy (BLE) beacons, the world’s only cross-platform SDK suite, and a complete cloud-based service offering, brings leading-edge experiences and data to Footmarks partners and clients. Footmarks’ seed round closing comes after many months of rapid growth for the company. Footmarks graduated from the first class of the competitive R/GA + Techstars Connected Devices Accelerator in March,…

Date, Don’t Get Married

Last week, Footmarks COO Todd Paris took one for the team, and headed to Deer Valley, Utah, to present “How Geolocation is Changing Retail,” at Digiday’s annual Summit. If you’re going to talk about emerging technologies in retail for 72 hours, Deer Valley, is the place to do it. For the first day of the event, social media was alive with enviable views from the conference’s mountain top perch. Fortunately, the Summit’s speakers and guests were able to pull themselves away from bowling and trail runs long enough to put on a great event.         Digiday summarized the Summit’s key takeaways, and it’s not surprising beacons featured front and center. As they write, “almost every presentation touched on this technology,” and indeed, all eyes were on R/GA Director David Womak, and Footmarks COO Todd, as they gave the audience a live demonstration of the rich analytics afforded…

Former Microsoft Executive Joins Footmarks’ Leadership Team

New York City, NY (PRWEB) May 09, 2014 — Footmarks is excited to welcome former Microsoft Executive Todd Paris as its new COO. As COO, Todd will be responsible for sales, finance, marketing, as well as shared corporate services. Todd has over 22 years experience from product concept to global launch, and P&L management across the high tech and digital media spaces.  Todd’s sales, product and customer service leadership and experience will help Footmarks to quickly scale.  Prior to joining Footmarks, Todd was the global owner of Microsoft’s Windows 8 Ads in Apps and Mobile advertising sales strategy and businesses. Footmarks welcomes Todd as a key member of the company’s executive team. His considerable experience building and managing global businesses will be a valuable asset to Footmarks as it scales its operations globally. “Todd brings valuable leadership and business experience to the Footmarks executive team,” says Preston Reed, Footmarks CEO. “He…