Target Archives - Footmarks

Google’s Making a Masterful Play for Amazon’s Customers (And Saving Brick & Mortar Retail?)

In New York, San Francisco, or LA? Then you’ve probably heard about Google’s same-day delivery service Shopping Express, which rolled out in Manhattan early last week. Google is forgoing the delivery surcharge for the next six months, and New Yorkers who signed up for the service before midnight last Monday also received a $10 spending bonus. So far, participating stores in Manhattan include Costco, Walgreens, Target, and Fairway Market, which for many, could easily kill a week’s worth of errands. There’s apps for both iOS and Android, or users can dial up the service at Google.com/shopping/express, to place an order before 4.30pm. So far, reviews have been positive (as per a casual survey of Twitter), and demand for the service has been brisk. So brisk, in fact, that Google was forced to shut down deliveries by noon on its first day. Further reports indicated Tuesday was rocky for the company…

As the iBeacon™ Gospel Spreads, Security becomes the Focus:

In light of Apple’s new iBeacon™ specification and MFi certification program, both implemented early last week, we thought we’d take the opportunity to highlight Footmarks’ patent-pending security features. The Footmarks secure solution remains compatible with the iBeacon and SIG standards, but provide retailers with complete control over their customers’ in store experiences. Following massive data breaches at Target, Neiman Marcus Group and a handful of other retailers at the end of last year, security has fast become the industry buzzword for 2014. Just this past weekend, Sears Holdings Corp., the multinational department store chain, announced an investigation into its own possible security breach, and the company is now one of many trying to build back consumer trust and goodwill. While credit card-related breaches have plagued retailers for years, the issue of beacon security is much newer, and comes with its own set of concerns. Beacons present much less of a…