street lamps Archives - Footmarks

On the Hunt for Beacons

In New York City this Easter weekend and looking for fun with beacons? It’s not too late to celebrate the season (and the kid/tech nerd in you) with THE BEST EASTER EGG HUNT EVER. But hurry! The hunt ends April 26th. Lola is currently leading the Footmarks team in eggs cracked (23), but the competition’s a little light, what with Casey in Seattle, and Skylar more interested in trawling Tinder than sporting for eggs. The Big Egg Hunt, sponsored by luxury jewelry company Faberge, and conceived by the The Elephant Family charity and its agency Saatchi & Saatchi (with a beacon assist from Nomi), brings over 260 large Faberge eggs designed by leading artists, designers, and architects to the most tourist-trafficked and picturesque parts of the City (i.e. not by our office). The eggs were designed by the likes of Jeff Koons, Diane von Furstenberg, Ralph Lauren, Curtis Kulig, and Zaha…

Beacon State of Mind: Our Vision for NYC

At Footmarks, we believe bringing digital intelligence to physical spaces will usher a golden age of retail. But we also know beacon technology — free from connectivity concerns and the battery-draining shortcomings of GPS — has wide application beyond the realm of commerce. In fact, we think some of the most exciting uses of beacons today are those that improve urban living and enable smarter cities. Beacons, which use Bluetooth Low Energy to send and receive signals, are just as effective indoors as out, and afford connections between the physical world and the digital world with an unprecedented level of granularity. We’re particularly eager for our new hometown of New York City to embrace beacon technology, and so the Footmarks team has been busy brainstorming ways in which beacons could provide transformative experiences for New Yorkers, as well as groundbreaking improvements in city governance. Here are 7 verticals in which beacons could have an impact right…