Starbucks Archives - Footmarks

Footmarks Talks Strategy, Funding & the Future

This week was a big week for Footmarks. After many months of fundraising, we’re thrilled to announce we closed our seed round at just over $1.85 million, with funds coming from several strategic investors. To mark this significant milestone, we sat down with Footmarks’ President, Todd Paris, to ask about Footmarks’ recent industry moves, new company hires, and what the team plans to do with the new investment. Footmarks Blog: The market for location analytics has evolved in recent months: Apple’s iOS8 put the kibosh on WiFi tracking, Apple Pay has given new life to NFC, and a few well-publicized beacon deployments have helped educate the public, mobile agencies, and a wide-range of industry verticals as to the potential of BLE technology. What do you think the market is looking for currently? Todd: I look at the market from two perspectives – enterprise and consumer.  For consumers we talk about…

Beacons on Regent Street

What if one app on your phone could unlock personalized offers, and event and restaurant recommendations in real-time, for more than a hundred locations along a single street? And what if all you had to do was start walking along that street to start receiving and redeeming those deals? Such is the proposition of the Regent Street app, making headlines in recent weeks for its markedly different use of beacon technology, for a one-app-one-street premise. The Regent Street app, unveiled in early June, takes advantage of location-aware beacon technology to deliver timely, location-relevant content – discounts, new-product promotions, and the like – to the smartphones of shoppers on Regent Street. The approach differs from the types of beacon deployment we’ve seen so far. Rather than use beacons to leverage an individual brand, or promote a single store, or chain of stores, the Regent Street implementation is an effort – the…

Beacon State of Mind: Dining Out

If there’s anything New Yorkers practice as competitively as the apartment hunt, it’s the sport of restaurant reservations. Beacons could help here too; providing aspiring diners with menus and daily specials as they approach, as well as reservation openings and wait times, and the ability to pay for their meal once they’re done. Beacons also hold promise for restaurateurs. With POS integration, the technology can also provide new insight to visitor frequency and customers’ order histories, and help restaurants better allocate resources and staff. For City eateries already offering — or soon to offer — in-app preordering for in store pickup, beacons are a logical next step. A handful of restaurants in the city are already experimenting with beacons and mobile payments. These downtown hotspots are driving hungry New Yorkers to their venues through location-based offers, and guaranteed easy payment through self-checkout and digital tabs. (Whether this location-based technology will actually shorten your wait time at Starbucks however,…