social shopping Archives - Footmarks

Footmarks and Avanade Partner for First-Ever Beacon-Powered Social Shopping Experience

Retailers are buzzing about beacons and the potential to transform the shopping experience. Footmarks is teaming up with Avanade, a business technology solutions and managed services provider with innovative insights and expertise in Microsoft technologies, to power retail-based customer engagements via personalized, beacon-enabled user-to-user messaging. Together, we showcase what is possible with beacons beyond broadcast messages and coupons. Our social shopping experience highlights the innovative digital and cloud-based capabilities that are part of Avanade’s Connected Retail Experience, created with Footmarks and Microsoft technology. Our friends at Avanade describe our new partnership: “Most retailers who are using beacon technology are using it to track the movement of shoppers in the store and, at best, to target them with relevant geo-spatial offerings. We believe that this is a one-sided approach, so we have teamed with Footmarks to innovate scenarios where a shopper can instead use the beacon to leave a message for another…