retail Archives - Footmarks

Microsoft makes a big splash in Retail

… Nordstrom Rack: In its pursuit of continually improving the customer experience, Nordstrom Rack is piloting in-store beacon technology from Footmarks, built on the Microsoft Cloud, to better engage and personalize shoppers’ experiences and ultimately increase speed and convenience. Today, Nordstrom Rack is using the beacons to gather data that it hopes will ultimately help to better engage and serve customers. It is also testing some messaging displays via the beacons to direct shoppers to available fitting rooms or express checkout services, and to show customers extended product offerings that are available online while they’re shopping in-store. read more here

Microsoft unveils latest retail tech solutions at NRF 2017 powered by Footmarks

At the National Retail Federation’s (NRF) annual show in New York City, Microsoft unveiled some of the latest solutions build on Microsoft technologies that are transforming the shopping experience for customers. Nordstrom Rack is piloting in-store beacon technology from Footmarks powered by Microsoft Cloud, to better engage and personalize shoppers’ experiences and ultimately increase speed and convenience. They are also testing some messaging displays via the beacons to direct shoppers to available fitting rooms or express checkout services, and to show customers extended product offerings that are available online while they’re shopping in-store. Macey’s, an Associated Food Stores grocery chain is using the SKIP app for line-free checkout and to better personalize offers and promotions for customers. This retail app is built on Azure and it allows customers to simply scan each item themselves as they place it in their cart and check out on the app when finished. During…

Footmarks and Avanade Partner for First-Ever Beacon-Powered Social Shopping Experience

Retailers are buzzing about beacons and the potential to transform the shopping experience. Footmarks is teaming up with Avanade, a business technology solutions and managed services provider with innovative insights and expertise in Microsoft technologies, to power retail-based customer engagements via personalized, beacon-enabled user-to-user messaging. Together, we showcase what is possible with beacons beyond broadcast messages and coupons. Our social shopping experience highlights the innovative digital and cloud-based capabilities that are part of Avanade’s Connected Retail Experience, created with Footmarks and Microsoft technology. Our friends at Avanade describe our new partnership: “Most retailers who are using beacon technology are using it to track the movement of shoppers in the store and, at best, to target them with relevant geo-spatial offerings. We believe that this is a one-sided approach, so we have teamed with Footmarks to innovate scenarios where a shopper can instead use the beacon to leave a message for another…

Beacons & Apps: Power Couple

Like peanut butter and jelly, and Ernie and Bert, beacons and apps are better together. Beacons need apps to recognize their unique identifiers and facilitate their associated interactions. Apps need beacons for real world context; to deliver the transformative mobile experiences at the intersection of time and place the hardware enables. Together, beacons and apps are unstoppable: the Beyoncé and Jay-Z of the location-sensing industry. Because of this interdependence, consumer adoption and sustained use of beacon-enabled mobile apps is critical to beacons’ success. Some even see crossing this mobile app-gateway as the industry’s biggest challenge. But there’s good news. A batch of recent studies provide encouraging stats on the rise in our use of apps, and big changes made by the mobile app gatekeepers – Apple and Google – are making app discovery and search easier than ever before. So this week’s post is all about apps. Let’s break it…

Beacons on Regent Street

What if one app on your phone could unlock personalized offers, and event and restaurant recommendations in real-time, for more than a hundred locations along a single street? And what if all you had to do was start walking along that street to start receiving and redeeming those deals? Such is the proposition of the Regent Street app, making headlines in recent weeks for its markedly different use of beacon technology, for a one-app-one-street premise. The Regent Street app, unveiled in early June, takes advantage of location-aware beacon technology to deliver timely, location-relevant content – discounts, new-product promotions, and the like – to the smartphones of shoppers on Regent Street. The approach differs from the types of beacon deployment we’ve seen so far. Rather than use beacons to leverage an individual brand, or promote a single store, or chain of stores, the Regent Street implementation is an effort – the…