Regent Street Archives - Footmarks

Date, Don’t Get Married

Last week, Footmarks COO Todd Paris took one for the team, and headed to Deer Valley, Utah, to present “How Geolocation is Changing Retail,” at Digiday’s annual Summit. If you’re going to talk about emerging technologies in retail for 72 hours, Deer Valley, is the place to do it. For the first day of the event, social media was alive with enviable views from the conference’s mountain top perch. Fortunately, the Summit’s speakers and guests were able to pull themselves away from bowling and trail runs long enough to put on a great event.         Digiday summarized the Summit’s key takeaways, and it’s not surprising beacons featured front and center. As they write, “almost every presentation touched on this technology,” and indeed, all eyes were on R/GA Director David Womak, and Footmarks COO Todd, as they gave the audience a live demonstration of the rich analytics afforded…

Beacons on Regent Street

What if one app on your phone could unlock personalized offers, and event and restaurant recommendations in real-time, for more than a hundred locations along a single street? And what if all you had to do was start walking along that street to start receiving and redeeming those deals? Such is the proposition of the Regent Street app, making headlines in recent weeks for its markedly different use of beacon technology, for a one-app-one-street premise. The Regent Street app, unveiled in early June, takes advantage of location-aware beacon technology to deliver timely, location-relevant content – discounts, new-product promotions, and the like – to the smartphones of shoppers on Regent Street. The approach differs from the types of beacon deployment we’ve seen so far. Rather than use beacons to leverage an individual brand, or promote a single store, or chain of stores, the Regent Street implementation is an effort – the…