Rangespan Archives - Footmarks

Google’s Making a Masterful Play for Amazon’s Customers (And Saving Brick & Mortar Retail?)

In New York, San Francisco, or LA? Then you’ve probably heard about Google’s same-day delivery service Shopping Express, which rolled out in Manhattan early last week. Google is forgoing the delivery surcharge for the next six months, and New Yorkers who signed up for the service before midnight last Monday also received a $10 spending bonus. So far, participating stores in Manhattan include Costco, Walgreens, Target, and Fairway Market, which for many, could easily kill a week’s worth of errands. There’s apps for both iOS and Android, or users can dial up the service at Google.com/shopping/express, to place an order before 4.30pm. So far, reviews have been positive (as per a casual survey of Twitter), and demand for the service has been brisk. So brisk, in fact, that Google was forced to shut down deliveries by noon on its first day. Further reports indicated Tuesday was rocky for the company…