NYC Archives - Footmarks

Google’s Making a Masterful Play for Amazon’s Customers (And Saving Brick & Mortar Retail?)

In New York, San Francisco, or LA? Then you’ve probably heard about Google’s same-day delivery service Shopping Express, which rolled out in Manhattan early last week. Google is forgoing the delivery surcharge for the next six months, and New Yorkers who signed up for the service before midnight last Monday also received a $10 spending bonus. So far, participating stores in Manhattan include Costco, Walgreens, Target, and Fairway Market, which for many, could easily kill a week’s worth of errands. There’s apps for both iOS and Android, or users can dial up the service at Google.com/shopping/express, to place an order before 4.30pm. So far, reviews have been positive (as per a casual survey of Twitter), and demand for the service has been brisk. So brisk, in fact, that Google was forced to shut down deliveries by noon on its first day. Further reports indicated Tuesday was rocky for the company…

On the Hunt for Beacons

In New York City this Easter weekend and looking for fun with beacons? It’s not too late to celebrate the season (and the kid/tech nerd in you) with THE BEST EASTER EGG HUNT EVER. But hurry! The hunt ends April 26th. Lola is currently leading the Footmarks team in eggs cracked (23), but the competition’s a little light, what with Casey in Seattle, and Skylar more interested in trawling Tinder than sporting for eggs. The Big Egg Hunt, sponsored by luxury jewelry company Faberge, and conceived by the The Elephant Family charity and its agency Saatchi & Saatchi (with a beacon assist from Nomi), brings over 260 large Faberge eggs designed by leading artists, designers, and architects to the most tourist-trafficked and picturesque parts of the City (i.e. not by our office). The eggs were designed by the likes of Jeff Koons, Diane von Furstenberg, Ralph Lauren, Curtis Kulig, and Zaha…

Footmarks: Just Getting Started…

Time really flies when you’re working at a startup. It’s already the second week of April, and it’s hard to believe our SXSW demo was a month ago today. While much has changed since we started at the Accelerator in November, some things – like our passion for the technology, our aspirations for the company, and our core mission – remain the same. Not long after arriving at the Accelerator, Casey, Skylar and Preston sat down with the R/GA Digital Studio Team to talk Footmarks’ origins, their goals for the Accelerator, and the team’s vision for the company’s future. Click here to watch the video interview in its entirety. Or skip through to see the highlights below: Apple’s validation of the market: 07:30. By now the story of the beacons’ stealth emergence is well known: Apple released the iBeacon as an unaddressed footnote at last year’s WWDC keynote. Fast forward a…

Beacon State of Mind: Real Estate

Yesterday we highlighted beacon technology’s transformative potential for the City’s sports venues, professional leagues, and events. New York’s favorite sport, however — the apartment hunt — could also be radically improved by beacons. With the help of a City-wide beacon infrastructure, apartment listings could break free from Craigslist and advertise themselves to passersby on city streets. Beacons could also be deployed indoors by real estate agents and brokers, to highlight timely, location-specific, and personalized content. Prospective home buyers or apartment seekers could be targeted at various stages of the decision cycle with contextual information about anything from community amenities or nearby points of interest, to recommendations for interior decorators or home finishings. Some real estate marketing services are already experimenting with beacon technology. For example, one particular company imagines “For Sale” signs as beacon-enabled smart signs: upon approach, these signs would trigger elevations, floor plans, and agent contact information to prospective buyers with the company’s app on their…

Beacon State of Mind: Governance

Beacons also have utility in the realm of city governance. Together with an official NYC app, a City-wide beacon infrastructure, would allow the de Blasio administration to forge new channels of engagement with its constituents, as well as stretch public resources by replacing tasks or functions that previously had to be performed manually. Beacons could provide many opportunities for creating greater efficiencies and transparencies in government. Highly accurate geolocation technology could greatly improve the intelligence and efficacy of the City’s 311 platform, both for users as well as for the Mayor’s Office. Beacon-afforded, location-sensitive messaging could also replace confusing street signs governing parking, street-closures for filming, alerts for street-cleaning, and refuse dumping, just for example. Beacons could also bring greater transparency to those infamous Privately-Owned-Public-Spaces, made famous by Occupy Wall Street, by providing visitors with information about opening hours and rules. Beacon infrastructure could also facilitate the City’s deployment of context-appropriate…