NFC Archives - Footmarks

Footmarks Talks Strategy, Funding & the Future

This week was a big week for Footmarks. After many months of fundraising, we’re thrilled to announce we closed our seed round at just over $1.85 million, with funds coming from several strategic investors. To mark this significant milestone, we sat down with Footmarks’ President, Todd Paris, to ask about Footmarks’ recent industry moves, new company hires, and what the team plans to do with the new investment. Footmarks Blog: The market for location analytics has evolved in recent months: Apple’s iOS8 put the kibosh on WiFi tracking, Apple Pay has given new life to NFC, and a few well-publicized beacon deployments have helped educate the public, mobile agencies, and a wide-range of industry verticals as to the potential of BLE technology. What do you think the market is looking for currently? Todd: I look at the market from two perspectives – enterprise and consumer.  For consumers we talk about…

“Smart Lighting” vs. Beacons: Footmarks Dives Into The Debate

When it comes to the development of micro-location solutions, there have been no shortage of technologies around which developers have rallied. From old-school GPS and NFC, to Bluetooth Low Energy and the rise of scalably deployable beacons, the question is not if we’ll successfully deliver contextual digital content and analytics to physical spaces, but how. Philips grabbed headlines early last week, with its announcement of an “intelligent LED in-store lighting” system the company is piloting at a retailer in Düsseldorf. The lighting unit uses visual light communication (VLC) to enable LED fixtures to relay location and product information to smartphones via a companion app (much in the way beacons use BLE). Philips has yet to reveal what technology it’s using for communication, or what devices are compatible, but coverage in the Verge for one, considers lighting and beacon technology a “surprisingly logical” pairing (albeit while questioning its cost effectiveness). Doug Thompson, over…