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Beacon State of Mind: Dining Out

If there’s anything New Yorkers practice as competitively as the apartment hunt, it’s the sport of restaurant reservations. Beacons could help here too; providing aspiring diners with menus and daily specials as they approach, as well as reservation openings and wait times, and the ability to pay for their meal once they’re done. Beacons also hold promise for restaurateurs. With POS integration, the technology can also provide new insight to visitor frequency and customers’ order histories, and help restaurants better allocate resources and staff. For City eateries already offering — or soon to offer — in-app preordering for in store pickup, beacons are a logical next step. A handful of restaurants in the city are already experimenting with beacons and mobile payments. These downtown hotspots are driving hungry New Yorkers to their venues through location-based offers, and guaranteed easy payment through self-checkout and digital tabs. (Whether this location-based technology will actually shorten your wait time at Starbucks however,…

Beacons: The New Black?

Last night, the fifth annual Fashion 2.0 Awards honored the fashion industry’s tech-in-fashion trailblazers. British ecommerce powerhouse ASOS took home the Top Innovator and Best Facebook awards. Nike’s Fuel Band was awarded Best Wearable Tech, and New York startup Warby Parker took home the coveted Visionary Award. (Click here for the evening’s full list of the winners). With the spring shows officially a wrap, we’ve comprised our own list of tech-related brand and marketing innovations from the runways. There were Fendi drones in Milan, Moschino let viewers live-shop their show, our R/GA Connected Devices Accelerator deskmates RingBlingz made their first public appearance, and Karl Lagerfeld gave his blessing to good old fashioned brick and mortar grocery shopping. While the use of beacons at the spring shows would have been the ultimate fashion statement, we’re highlighting the technology’s applications and advantages now — with hope they’ll make their Fashion Week debut this fall. Drones: Deliveries are so last season Per a…