Mayor de Blasio Archives - Footmarks

Beacon State of Mind: Governance

Beacons also have utility in the realm of city governance. Together with an official NYC app, a City-wide beacon infrastructure, would allow the de Blasio administration to forge new channels of engagement with its constituents, as well as stretch public resources by replacing tasks or functions that previously had to be performed manually. Beacons could provide many opportunities for creating greater efficiencies and transparencies in government. Highly accurate geolocation technology could greatly improve the intelligence and efficacy of the City’s 311 platform, both for users as well as for the Mayor’s Office. Beacon-afforded, location-sensitive messaging could also replace confusing street signs governing parking, street-closures for filming, alerts for street-cleaning, and refuse dumping, just for example. Beacons could also bring greater transparency to those infamous Privately-Owned-Public-Spaces, made famous by Occupy Wall Street, by providing visitors with information about opening hours and rules. Beacon infrastructure could also facilitate the City’s deployment of context-appropriate…

Beacon State of Mind: Our Vision for NYC

At Footmarks, we believe bringing digital intelligence to physical spaces will usher a golden age of retail. But we also know beacon technology — free from connectivity concerns and the battery-draining shortcomings of GPS — has wide application beyond the realm of commerce. In fact, we think some of the most exciting uses of beacons today are those that improve urban living and enable smarter cities. Beacons, which use Bluetooth Low Energy to send and receive signals, are just as effective indoors as out, and afford connections between the physical world and the digital world with an unprecedented level of granularity. We’re particularly eager for our new hometown of New York City to embrace beacon technology, and so the Footmarks team has been busy brainstorming ways in which beacons could provide transformative experiences for New Yorkers, as well as groundbreaking improvements in city governance. Here are 7 verticals in which beacons could have an impact right…