iBeacons Archives - Footmarks

Date, Don’t Get Married

Last week, Footmarks COO Todd Paris took one for the team, and headed to Deer Valley, Utah, to present “How Geolocation is Changing Retail,” at Digiday’s annual Summit. If you’re going to talk about emerging technologies in retail for 72 hours, Deer Valley, is the place to do it. For the first day of the event, social media was alive with enviable views from the conference’s mountain top perch. Fortunately, the Summit’s speakers and guests were able to pull themselves away from bowling and trail runs long enough to put on a great event.         Digiday summarized the Summit’s key takeaways, and it’s not surprising beacons featured front and center. As they write, “almost every presentation touched on this technology,” and indeed, all eyes were on R/GA Director David Womak, and Footmarks COO Todd, as they gave the audience a live demonstration of the rich analytics afforded…

Beacons & iOS8

It’s been over a week since Apple’s high-profile WWDC. In the days leading up to the event, many speculated this would be the year of the iBeacon. After the technology’s surreptitious introduction at last year’s conference, developers and members of the press expected the technology to feature squarely in Apple’s plans for the coming year. And Apple didn’t disappoint. Never before has the future of one technology been as heavily foreshadowed and discussed without actual mention of the technology itself. Indeed, Apple CEO Tim Cook never mentioned the iBeacon by name once within his two hour keynote. Nevertheless, with the press and developer communities having spent the past week dissecting every announcement out of Cupertino, it is clear that many of the changes to Apple’s mobile operating system – the upcoming features of iOS8 – will have huge implications for the use, adoption, and impact of beacon technology. Here we…

Beacon State of Mind: Transportation

If we’ve learned anything from Governor Christie’s Bridgegate, it’s that nothing gets people fired up quite like traffic and parking. Although it’s a little late to help the embattled denizens of Fort Lee, beacons could levy numerable improvements for New York’s city drivers. Beacon’s micro-location capabilities could help steer drivers back to their cars in parking lots and garages (a competency for which Apple recently filed a patent), as well as facilitate payments for parking and gas. Many cities in the U.S. and abroad have had success with wide-scale deployment of parking sensors, and NYC has also experimented with small pilot studies in Lower Manhattan and in Brooklyn. Beacons could provide a more cost-effective alternative to embedded sensors, and provide the City the economic and operational efficiencies of smart parking meters and responsive pricing. Beacons also have utility for drivers on the go. A City-wide beacon infrastructure could provide an effective platform to…