GPS Archives - Footmarks

Footmarks: Just Getting Started…

Time really flies when you’re working at a startup. It’s already the second week of April, and it’s hard to believe our SXSW demo was a month ago today. While much has changed since we started at the Accelerator in November, some things – like our passion for the technology, our aspirations for the company, and our core mission – remain the same. Not long after arriving at the Accelerator, Casey, Skylar and Preston sat down with the R/GA Digital Studio Team to talk Footmarks’ origins, their goals for the Accelerator, and the team’s vision for the company’s future. Click here to watch the video interview in its entirety. Or skip through to see the highlights below: Apple’s validation of the market: 07:30. By now the story of the beacons’ stealth emergence is well known: Apple released the iBeacon as an unaddressed footnote at last year’s WWDC keynote. Fast forward a…

Beacon State of Mind: Culture

From famous museums to performing arts meccas, New York City’s cultural venues are an embarrassment of riches. Museums in Europe are already demonstrating how beacons can give new creative leash to exhibit designers and curators, as well as greatly augment the visitor experience. Beacons can provide, for instance, guided tours and interactive learning experiences for children, as well as lend valuable insights to visitor behavior for museum curators. At Rubens House in Antwerp, where beacon technology was implemented earlier this year, the dedicated museum app gives visitors access to x-ray scans of the artwork, interactive trivia questions about the artist, and a GPS system that outlines the building. A permanent beacon infrastructure throughout the five boroughs could have particular resonance for NYC-specific institutions like the Museum of the City of the New York, which would no longer be restricted by museum walls. Exhibits celebrating the City’s history and heritage could be extended…

Beacon State of Mind: Our Vision for NYC

At Footmarks, we believe bringing digital intelligence to physical spaces will usher a golden age of retail. But we also know beacon technology — free from connectivity concerns and the battery-draining shortcomings of GPS — has wide application beyond the realm of commerce. In fact, we think some of the most exciting uses of beacons today are those that improve urban living and enable smarter cities. Beacons, which use Bluetooth Low Energy to send and receive signals, are just as effective indoors as out, and afford connections between the physical world and the digital world with an unprecedented level of granularity. We’re particularly eager for our new hometown of New York City to embrace beacon technology, and so the Footmarks team has been busy brainstorming ways in which beacons could provide transformative experiences for New Yorkers, as well as groundbreaking improvements in city governance. Here are 7 verticals in which beacons could have an impact right…

“Smart Lighting” vs. Beacons: Footmarks Dives Into The Debate

When it comes to the development of micro-location solutions, there have been no shortage of technologies around which developers have rallied. From old-school GPS and NFC, to Bluetooth Low Energy and the rise of scalably deployable beacons, the question is not if we’ll successfully deliver contextual digital content and analytics to physical spaces, but how. Philips grabbed headlines early last week, with its announcement of an “intelligent LED in-store lighting” system the company is piloting at a retailer in Düsseldorf. The lighting unit uses visual light communication (VLC) to enable LED fixtures to relay location and product information to smartphones via a companion app (much in the way beacons use BLE). Philips has yet to reveal what technology it’s using for communication, or what devices are compatible, but coverage in the Verge for one, considers lighting and beacon technology a “surprisingly logical” pairing (albeit while questioning its cost effectiveness). Doug Thompson, over…