funding Archives - Footmarks

Footmarks Talks Strategy, Funding & the Future

This week was a big week for Footmarks. After many months of fundraising, we’re thrilled to announce we closed our seed round at just over $1.85 million, with funds coming from several strategic investors. To mark this significant milestone, we sat down with Footmarks’ President, Todd Paris, to ask about Footmarks’ recent industry moves, new company hires, and what the team plans to do with the new investment. Footmarks Blog: The market for location analytics has evolved in recent months: Apple’s iOS8 put the kibosh on WiFi tracking, Apple Pay has given new life to NFC, and a few well-publicized beacon deployments have helped educate the public, mobile agencies, and a wide-range of industry verticals as to the potential of BLE technology. What do you think the market is looking for currently? Todd: I look at the market from two perspectives – enterprise and consumer.  For consumers we talk about…

Footmarks Closes $1.85 Million Seed Funding Round

Seattle, WA (PRWEB) October 14, 2014 — Footmarks, a leader in beacon-based proximity services, today announced it has completed a $1.85 million seed funding round. Shawn Englund, Founder and former CEO of Learn Live Technologies, one of Inc. Magazines Fastest Growing Companies 5 years in row, led the round. Englund also joins the Footmarks team as President of Sales and Operations. Footmarks will use the funds to accelerate platform functionality and scalability, grow the team, and drive sales and business development. Footmarks SmartConnect™, an experience-based analytics platform and end-to-end solution that includes cutting-edge Bluetooth low energy (BLE) beacons, the world’s only cross-platform SDK suite, and a complete cloud-based service offering, brings leading-edge experiences and data to Footmarks partners and clients. Footmarks’ seed round closing comes after many months of rapid growth for the company. Footmarks graduated from the first class of the competitive R/GA + Techstars Connected Devices Accelerator in March,…