Footmarks secure protocol Archives - Footmarks

As the iBeacon™ Gospel Spreads, Security becomes the Focus:

In light of Apple’s new iBeacon™ specification and MFi certification program, both implemented early last week, we thought we’d take the opportunity to highlight Footmarks’ patent-pending security features. The Footmarks secure solution remains compatible with the iBeacon and SIG standards, but provide retailers with complete control over their customers’ in store experiences. Following massive data breaches at Target, Neiman Marcus Group and a handful of other retailers at the end of last year, security has fast become the industry buzzword for 2014. Just this past weekend, Sears Holdings Corp., the multinational department store chain, announced an investigation into its own possible security breach, and the company is now one of many trying to build back consumer trust and goodwill. While credit card-related breaches have plagued retailers for years, the issue of beacon security is much newer, and comes with its own set of concerns. Beacons present much less of a…