digital infrastructure Archives - Footmarks

Beacon State of Mind: Our Vision for NYC

At Footmarks, we believe bringing digital intelligence to physical spaces will usher a golden age of retail. But we also know beacon technology — free from connectivity concerns and the battery-draining shortcomings of GPS — has wide application beyond the realm of commerce. In fact, we think some of the most exciting uses of beacons today are those that improve urban living and enable smarter cities. Beacons, which use Bluetooth Low Energy to send and receive signals, are just as effective indoors as out, and afford connections between the physical world and the digital world with an unprecedented level of granularity. We’re particularly eager for our new hometown of New York City to embrace beacon technology, and so the Footmarks team has been busy brainstorming ways in which beacons could provide transformative experiences for New Yorkers, as well as groundbreaking improvements in city governance. Here are 7 verticals in which beacons could have an impact right…