Citi Field Archives - Footmarks

Beacon State of Mind: Sports

Beacons have already proven their ability to enhance the fan experience on game day. Last year, the MLB validated the technology at a handful of ballparks around the country, giving app users access to fan trivia, videos, automatic check-in, store coupons, and more. This year, the NFL followed the MLB’s lead, and installed wireless transmitters throughout New Jersey’s MetLife Stadium for the Super Bowl, as well as around Times Square. NFL mobile app users received tailored, contextually-sensitive news broadcasts and discounts in the days leading up to the Game. Not to be outdone, the MLB announced a 20 stadium-wide rollout of beacon technology to begin this spring. Beacons will be deployed again at the Met’s Citi Field, where the technology debuted last year. According to the app’s iTunes description, the At the Ballpark app “perfectly complements and personalizes your trip with mobile check-in, social media, offers, rewards, and exclusive content. Select MLB ballparks also offer mobile food…