Chris Smith Archives - Footmarks

Mindshare Partners with Footmarks to Add to its Media Innovation Culture

Mindshare, the global media and adaptive marketing agency, announced today a strategic partnership with Footmarks to bring its beacon-powered mobile experiences and analytics to the Asia-Pacific region. The alliance will be managed out of Mindshare Singapore’s “Discovery” unit as it continues to bring innovative connected experiences to its growing list of clients. Footmarks is the leading enterprise awareness platform provider focused on delivering creative and respectful experiences that drive deep brand and customer value. Powered by Bluetooth Smart, Footmarks’ SmartConnect™ platform is an experience-based analytics solution delivering meaningful and personalized value through secure end-to-end beacon technology. Footmarks end-to-end solution includes cutting-edge Bluetooth low-energy beacons, the world’s only cross-platform SDK suite, and a complete cloud-based service offering that allows partners and clients to build rich experiences, manage their beacon network remotely, and capture rich analytics and insights. The partnership will empower MindShare Singapore clients to deliver all new value-added content and…