app Archives - Footmarks

Beacons & Apps: Power Couple

Like peanut butter and jelly, and Ernie and Bert, beacons and apps are better together. Beacons need apps to recognize their unique identifiers and facilitate their associated interactions. Apps need beacons for real world context; to deliver the transformative mobile experiences at the intersection of time and place the hardware enables. Together, beacons and apps are unstoppable: the Beyoncé and Jay-Z of the location-sensing industry. Because of this interdependence, consumer adoption and sustained use of beacon-enabled mobile apps is critical to beacons’ success. Some even see crossing this mobile app-gateway as the industry’s biggest challenge. But there’s good news. A batch of recent studies provide encouraging stats on the rise in our use of apps, and big changes made by the mobile app gatekeepers – Apple and Google – are making app discovery and search easier than ever before. So this week’s post is all about apps. Let’s break it…

Study: “iBeacons in retail stores blowing up app usage, ad engagement.”

Summer’s here, the sun’s out, and we finally finished the move to our swank new Bellevue office. If that weren’t enough to celebrate, here are some super encouraging stats, released this week from the ad platform inMarket. According to their study, use of beacons in retail stores delivered: – a 19x increase in interactions with advertised products, – a 16.5x increase in app usage in-store, – and a 6.4x increase in app retention. This is good news. Not only does it validate our own mission to enrich lives through ambient technology, but it means consumers are finding real value in contextualized messaging and personalized experiences, delivered in-store, right at the moment they’re needed most. inMarket’s CEO Todd DiPaola summarizes his company’s findings: “Successful geofencing improves the consumer experience while increasing engagement value for brands. With today’s data release, we now have proof that consumers appreciate this value in a measurable…

On the Hunt for Beacons

In New York City this Easter weekend and looking for fun with beacons? It’s not too late to celebrate the season (and the kid/tech nerd in you) with THE BEST EASTER EGG HUNT EVER. But hurry! The hunt ends April 26th. Lola is currently leading the Footmarks team in eggs cracked (23), but the competition’s a little light, what with Casey in Seattle, and Skylar more interested in trawling Tinder than sporting for eggs. The Big Egg Hunt, sponsored by luxury jewelry company Faberge, and conceived by the The Elephant Family charity and its agency Saatchi & Saatchi (with a beacon assist from Nomi), brings over 260 large Faberge eggs designed by leading artists, designers, and architects to the most tourist-trafficked and picturesque parts of the City (i.e. not by our office). The eggs were designed by the likes of Jeff Koons, Diane von Furstenberg, Ralph Lauren, Curtis Kulig, and Zaha…