Beacon State of Mind: Culture - Footmarks

Beacon State of Mind: Culture

From famous museums to performing arts meccas, New York City’s cultural venues are an embarrassment of riches.

Museums in Europe are already demonstrating how beacons can give new creative leash to exhibit designers and curators, as well as greatly augment the visitor experience. Beacons can provide, for instance, guided tours and interactive learning experiences for children, as well as lend valuable insights to visitor behavior for museum curators.

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At Rubens House in Antwerp, where beacon technology was implemented earlier this year, the dedicated museum app gives visitors access to x-ray scans of the artwork, interactive trivia questions about the artist, and a GPS system that outlines the building.

A permanent beacon infrastructure throughout the five boroughs could have particular resonance for NYC-specific institutions like the Museum of the City of the New York, which would no longer be restricted by museum walls. Exhibits celebrating the City’s history and heritage could be extended by beacons off-site — educating and entertaining the public at the exact places where the stories took place. In the same vein, beacons could also give new life to the city’s rich architectural history, and its landmarked neighborhoods and buildings.

In addition to museums, the city’s hundreds of annual trade shows, conferences, conventions, cultural celebrations, concerts and festivals could all use beacons to generate more meaningful user experiences, create greater service efficiencies, and operate more intelligently through better user analytics. Beacons could also provide special cultural districts like Broadway, for example, with improved capacity management and marketing capabilities, by alerting nearby app holders of last-minute tickets, promotions and theater merchandise.

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Next up: 5. Tourism

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