mobile Archives - Footmarks

How Redbox delivers in-store personalized marketing using IoT

Consumer goods companies are facing tremendous pressure to develop experiences that match the brand expectations defined by today’s consumer. What tops the list? Delivering true omnichannel experiences that are personal, seamless and engaging throughout the customer journey—meeting the shopper where they choose to interact. And with more than 90 percent of retail sales still generated in brick-and-mortar environments, in-store personalized marketing and a differentiated retail customer experience are critical components. The good news is that today’s technology innovations are opening those retail doors for consumer brands to get closer to their customers and deliver the same level of in-store retail personalization historically only available online. Many consumer goods brands are embracing the opportunity. Redbox is a great example of a leader tapping into the latest IoT technologies for personalized marketing and customer experiences. The one-stop shop for the latest movies and games at ridiculously cheap prices, more than 40,000 Redbox…

Retail Trends that Microsoft Expects for 2017

… Footmarks, which built its beacon technology on the Microsoft Cloud, showed off how it’s helping Nordstrom Rack stores improve customer experiences through data collection. Nordstrom Rack uses beacons to lead customers to vacant dressing rooms and make personalized upsell recommendations while they’re browsing the store. read the full story here

Beacons & iOS8

It’s been over a week since Apple’s high-profile WWDC. In the days leading up to the event, many speculated this would be the year of the iBeacon. After the technology’s surreptitious introduction at last year’s conference, developers and members of the press expected the technology to feature squarely in Apple’s plans for the coming year. And Apple didn’t disappoint. Never before has the future of one technology been as heavily foreshadowed and discussed without actual mention of the technology itself. Indeed, Apple CEO Tim Cook never mentioned the iBeacon by name once within his two hour keynote. Nevertheless, with the press and developer communities having spent the past week dissecting every announcement out of Cupertino, it is clear that many of the changes to Apple’s mobile operating system – the upcoming features of iOS8 – will have huge implications for the use, adoption, and impact of beacon technology. Here we…

Google’s Making a Masterful Play for Amazon’s Customers (And Saving Brick & Mortar Retail?)

In New York, San Francisco, or LA? Then you’ve probably heard about Google’s same-day delivery service Shopping Express, which rolled out in Manhattan early last week. Google is forgoing the delivery surcharge for the next six months, and New Yorkers who signed up for the service before midnight last Monday also received a $10 spending bonus. So far, participating stores in Manhattan include Costco, Walgreens, Target, and Fairway Market, which for many, could easily kill a week’s worth of errands. There’s apps for both iOS and Android, or users can dial up the service at Google.com/shopping/express, to place an order before 4.30pm. So far, reviews have been positive (as per a casual survey of Twitter), and demand for the service has been brisk. So brisk, in fact, that Google was forced to shut down deliveries by noon on its first day. Further reports indicated Tuesday was rocky for the company…