Study: “iBeacons in retail stores blowing up app usage, ad engagement.” | Footmarks

Study: “iBeacons in retail stores blowing up app usage, ad engagement.”

Summer’s here, the sun’s out, and we finally finished the move to our swank new Bellevue office.

If that weren’t enough to celebrate, here are some super encouraging stats, released this week from the ad platform inMarket.

According to their study, use of beacons in retail stores delivered:

– a 19x increase in interactions with advertised products,

– a 16.5x increase in app usage in-store,

– and a 6.4x increase in app retention.

This is good news. Not only does it validate our own mission to enrich lives through ambient technology, but it means consumers are finding real value in contextualized messaging and personalized experiences, delivered in-store, right at the moment they’re needed most.

inMarket’s CEO Todd DiPaola summarizes his company’s findings:

“Successful geofencing improves the consumer experience while increasing engagement value for brands. With today’s data release, we now have proof that consumers appreciate this value in a measurable way: They’re more likely to keep apps that use beacon messaging, and they’re more likely to interact with advertised products in-store thanks to beacons.”

And he underscores the importance of contextually relevant messaging afforded by beacon tech:

“…people keep shopping apps on their phones and might forget to use them in-store — so the beacon push reminds them ‘hey, you have this app that saves you time/money/rewards/etc.,’ and they appreciate that. The reminder wouldn’t be as effective unless the person was in a store, ready to shop.”

You can read more of 9to5Mac’s Jordan Kahn’s coverage of the inMarket study here, and stay tuned for the opportunity to experience Footmarks’ industry-leading beacon-enabled platform, coming soon to a store near you.


Featured image from 9to5Mac:

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