Big news for Footmarks at Mobile World Congress 2015. Footmarks announced this week a strategic partnership with Skyhook Wireless, a global leader in mobile location, to provide the most complete solution to optimize the customer journey across the entire location spectrum.
By combining Skyhook’s Context Accelerator with Footmarks’ SmartConnect™ Platform, app owners, device makers and their stakeholders like brands and marketers, can analyze location behavior from venue to aisle and derive precise customer intelligence, as well as take action wherever their user is.
The partners’ technologies present significant opportunities across enterprise, retail, restaurant, travel & hospitality, events, and entertainment apps to optimize the customer journey. The new full spectrum, complete solution provides the tools to make the customer journey more engaging, more relevant, more fluid and more frequent while opening up opportunities to increase revenue. It allows the app or device owner to analyze, act and optimize.
To learn more about the integration and how your company can access the beta program, contact Brian Slettvet and Dan Gill at firstname.lastname@example.org.
Read more about the full spectrum location context solution partnership on the Skyhook Wireless blog.