Tech Archives - Footmarks
Consumer goods companies are facing tremendous pressure to develop experiences that match the brand expectations defined by today’s consumer. What tops the list? Delivering true omnichannel experiences that are personal, seamless and engaging throughout the customer journey—meeting the shopper where they choose to interact. And with more than 90 percent of retail sales still generated in brick-and-mortar environments, in-store personalized marketing and a differentiated retail customer experience are critical components. The good news is that today’s technology innovations are opening those retail doors for consumer brands to get closer to their customers and deliver the same level of in-store retail personalization historically only available online. Many consumer goods brands are embracing the opportunity. Redbox is a great example of a leader tapping into the latest IoT technologies for personalized marketing and customer experiences. The one-stop shop for the latest movies and games at ridiculously cheap prices, more than 40,000 Redbox...
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… Nordstrom Rack: In its pursuit of continually improving the customer experience, Nordstrom Rack is piloting in-store beacon technology from Footmarks, built on the Microsoft Cloud, to better engage and personalize shoppers’ experiences and ultimately increase speed and convenience. Today, Nordstrom Rack is using the beacons to gather data that it hopes will ultimately help to better engage and serve customers. It is also testing some messaging displays via the beacons to direct shoppers to available fitting rooms or express checkout services, and to show customers extended product offerings that are available online while they’re shopping in-store. read more here
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At the National Retail Federation’s (NRF) annual show in New York City, Microsoft unveiled some of the latest solutions build on Microsoft technologies that are transforming the shopping experience for customers. Nordstrom Rack is piloting in-store beacon technology from Footmarks powered by Microsoft Cloud, to better engage and personalize shoppers’ experiences and ultimately increase speed and convenience. They are also testing some messaging displays via the beacons to direct shoppers to available fitting rooms or express checkout services, and to show customers extended product offerings that are available online while they’re shopping in-store. Macey’s, an Associated Food Stores grocery chain is using the SKIP app for line-free checkout and to better personalize offers and promotions for customers. This retail app is built on Azure and it allows customers to simply scan each item themselves as they place it in their cart and check out on the app when finished. During...
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Allrecipes, Marc’s stores and Verifone are partnering to provide beacon-triggered meal ideas, recipes and product suggestions to shoppers via a mobile app. Early results from the launch are making a strong use case for beacons that goes beyond delivering a coupon at the shelf. Here’s how it works: Shoppers with the Allrecipes Dinner Spinner app will trigger the beacons installed in all 58 Marc’s stores in Ohio. Hyperlocal meal recommendations will be pushed to the user along with recipes featuring products on sale at that particular Marc’s store. Seasons and local weather will help inform the suggestions. The program is designed to address shoppers’ immediate need of what to make for dinner that night, and provide relevant, money-saving deals. Shoppers view 35 million Allrecipes.com recipes monthly from their phones while they are in store making grocery purchase decisions, according to the company. Close to 66 percent of the website’s traffic...
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Like peanut butter and jelly, and Ernie and Bert, beacons and apps are better together. Beacons need apps to recognize their unique identifiers and facilitate their associated interactions. Apps need beacons for real world context; to deliver the transformative mobile experiences at the intersection of time and place the hardware enables. Together, beacons and apps are unstoppable: the Beyoncé and Jay-Z of the location-sensing industry. Because of this interdependence, consumer adoption and sustained use of beacon-enabled mobile apps is critical to beacons’ success. Some even see crossing this mobile app-gateway as the industry’s biggest challenge. But there’s good news. A batch of recent studies provide encouraging stats on the rise in our use of apps, and big changes made by the mobile app gatekeepers – Apple and Google – are making app discovery and search easier than ever before. So this week’s post is all about apps. Let’s break it...
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