Tech Archives - Footmarks
Allrecipes, Marc’s stores and Verifone are partnering to provide beacon-triggered meal ideas, recipes and product suggestions to shoppers via a mobile app. Early results from the launch are making a strong use case for beacons that goes beyond delivering a coupon at the shelf. Here’s how it works: Shoppers with the Allrecipes Dinner Spinner app will trigger the beacons installed in all 58 Marc’s stores in Ohio. Hyperlocal meal recommendations will be pushed to the user along with recipes featuring products on sale at that particular Marc’s store. Seasons and local weather will help inform the suggestions. The program is designed to address shoppers’ immediate need of what to make for dinner that night, and provide relevant, money-saving deals. Shoppers view 35 million Allrecipes.com recipes monthly from their phones while they are in store making grocery purchase decisions, according to the company. Close to 66 percent of the website’s traffic...
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Like peanut butter and jelly, and Ernie and Bert, beacons and apps are better together. Beacons need apps to recognize their unique identifiers and facilitate their associated interactions. Apps need beacons for real world context; to deliver the transformative mobile experiences at the intersection of time and place the hardware enables. Together, beacons and apps are unstoppable: the Beyoncé and Jay-Z of the location-sensing industry. Because of this interdependence, consumer adoption and sustained use of beacon-enabled mobile apps is critical to beacons’ success. Some even see crossing this mobile app-gateway as the industry’s biggest challenge. But there’s good news. A batch of recent studies provide encouraging stats on the rise in our use of apps, and big changes made by the mobile app gatekeepers – Apple and Google – are making app discovery and search easier than ever before. So this week’s post is all about apps. Let’s break it...
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It’s been over a week since Apple’s high-profile WWDC. In the days leading up to the event, many speculated this would be the year of the iBeacon. After the technology’s surreptitious introduction at last year’s conference, developers and members of the press expected the technology to feature squarely in Apple’s plans for the coming year. And Apple didn’t disappoint. Never before has the future of one technology been as heavily foreshadowed and discussed without actual mention of the technology itself. Indeed, Apple CEO Tim Cook never mentioned the iBeacon by name once within his two hour keynote. Nevertheless, with the press and developer communities having spent the past week dissecting every announcement out of Cupertino, it is clear that many of the changes to Apple’s mobile operating system – the upcoming features of iOS8 – will have huge implications for the use, adoption, and impact of beacon technology. Here we...
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Last week, TechCrunch – via inMarket’s Mark DiPaola – suggested 5 important questions retailers should pose to beacon providers “before [they] beacon.” Because, as he writes, “there have been plenty of exciting announcements touting beacons in 2014, and enormous interest in the field,” we thought we’d use this opportunity at Footmarks to allay any “confusion about how to use these devices at scale.” So – here’s those 5 questions for beacon providers, answered by Footmarks – an end-to-end platform, boasting secure and reliable patent-pending hardware and an innovative and intuitive experience platform. 1. Which apps do these beacons work with, and how many people use those apps? Footmarks’ SDK gets built into our clients’ existing apps to bring location intelligence to the client-end user relationship and enhance the app’s utility for both client and end user. As DiPaola correctly points out, the larger the app network in place, the greater...
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If a picture is worth a thousand words, then a demo must be priceless. …Or at least that was the takeaway from last week’s TechDay, when we exhibited our beacon technology at the all-day tech event.   Explaining Footmarks isn’t easy. For starters there’s the beacon. While we work with the technology –  and with people who work with the technology – every day, beacons have yet to become mainstream. And even seasoned technologists, like those who stopped by our booth on Thursday, had multiple questions about beacons – from the devices themselves, to the iBeacon protocol, to how beacons differ from their proximity-sensing forbearers, like GPS and NFC. Then there were questions about the technology’s application. How could beacons be used in the retail environment? And how could location tracking, push notifications, and analytics – with obvious benefits for the retailer – be desirable, or even relevant, to the...
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