Retail Archives - Footmarks
… Nordstrom Rack: In its pursuit of continually improving the customer experience, Nordstrom Rack is piloting in-store beacon technology from Footmarks, built on the Microsoft Cloud, to better engage and personalize shoppers’ experiences and ultimately increase speed and convenience. Today, Nordstrom Rack is using the beacons to gather data that it hopes will ultimately help to better engage and serve customers. It is also testing some messaging displays via the beacons to direct shoppers to available fitting rooms or express checkout services, and to show customers extended product offerings that are available online while they’re shopping in-store. read more here
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… Footmarks, which built its beacon technology on the Microsoft Cloud, showed off how it’s helping Nordstrom Rack stores improve customer experiences through data collection. Nordstrom Rack uses beacons to lead customers to vacant dressing rooms and make personalized upsell recommendations while they’re browsing the store. read the full story here
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At the National Retail Federation’s (NRF) annual show in New York City, Microsoft unveiled some of the latest solutions build on Microsoft technologies that are transforming the shopping experience for customers. Nordstrom Rack is piloting in-store beacon technology from Footmarks powered by Microsoft Cloud, to better engage and personalize shoppers’ experiences and ultimately increase speed and convenience. They are also testing some messaging displays via the beacons to direct shoppers to available fitting rooms or express checkout services, and to show customers extended product offerings that are available online while they’re shopping in-store. Macey’s, an Associated Food Stores grocery chain is using the SKIP app for line-free checkout and to better personalize offers and promotions for customers. This retail app is built on Azure and it allows customers to simply scan each item themselves as they place it in their cart and check out on the app when finished. During...
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Allrecipes, Marc’s stores and Verifone are partnering to provide beacon-triggered meal ideas, recipes and product suggestions to shoppers via a mobile app. Early results from the launch are making a strong use case for beacons that goes beyond delivering a coupon at the shelf. Here’s how it works: Shoppers with the Allrecipes Dinner Spinner app will trigger the beacons installed in all 58 Marc’s stores in Ohio. Hyperlocal meal recommendations will be pushed to the user along with recipes featuring products on sale at that particular Marc’s store. Seasons and local weather will help inform the suggestions. The program is designed to address shoppers’ immediate need of what to make for dinner that night, and provide relevant, money-saving deals. Shoppers view 35 million Allrecipes.com recipes monthly from their phones while they are in store making grocery purchase decisions, according to the company. Close to 66 percent of the website’s traffic...
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Retailers are buzzing about beacons and the potential to transform the shopping experience. Footmarks is teaming up with Avanade, a business technology solutions and managed services provider with innovative insights and expertise in Microsoft technologies, to power retail-based customer engagements via personalized, beacon-enabled user-to-user messaging. Together, we showcase what is possible with beacons beyond broadcast messages and coupons. Our social shopping experience highlights the innovative digital and cloud-based capabilities that are part of Avanade’s Connected Retail Experience, created with Footmarks and Microsoft technology. Our friends at Avanade describe our new partnership: “Most retailers who are using beacon technology are using it to track the movement of shoppers in the store and, at best, to target them with relevant geo-spatial offerings. We believe that this is a one-sided approach, so we have teamed with Footmarks to innovate scenarios where a shopper can instead use the beacon to leave a message for another...
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