Partnerships Archives - Footmarks
Consumer goods companies are facing tremendous pressure to develop experiences that match the brand expectations defined by today’s consumer. What tops the list? Delivering true omnichannel experiences that are personal, seamless and engaging throughout the customer journey—meeting the shopper where they choose to interact. And with more than 90 percent of retail sales still generated in brick-and-mortar environments, in-store personalized marketing and a differentiated retail customer experience are critical components. The good news is that today’s technology innovations are opening those retail doors for consumer brands to get closer to their customers and deliver the same level of in-store retail personalization historically only available online. Many consumer goods brands are embracing the opportunity. Redbox is a great example of a leader tapping into the latest IoT technologies for personalized marketing and customer experiences. The one-stop shop for the latest movies and games at ridiculously cheap prices, more than 40,000 Redbox...
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… Footmarks, which built its beacon technology on the Microsoft Cloud, showed off how it’s helping Nordstrom Rack stores improve customer experiences through data collection. Nordstrom Rack uses beacons to lead customers to vacant dressing rooms and make personalized upsell recommendations while they’re browsing the store. read the full story here
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Big news for Footmarks at Mobile World Congress 2015. Footmarks announced this week a strategic partnership with Skyhook Wireless, a global leader in mobile location, to provide the most complete solution to optimize the customer journey across the entire location spectrum. By combining Skyhook’s Context Accelerator with Footmarks’ SmartConnect™ Platform, app owners, device makers and their stakeholders like brands and marketers, can analyze location behavior from venue to aisle and derive precise customer intelligence, as well as take action wherever their user is. The partners’ technologies present significant opportunities across enterprise, retail, restaurant, travel & hospitality, events, and entertainment apps to optimize the customer journey. The new full spectrum, complete solution provides the tools to make the customer journey more engaging, more relevant, more fluid and more frequent while opening up opportunities to increase revenue. It allows the app or device owner to analyze, act and optimize. To learn more about...
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Mindshare, the global media and adaptive marketing agency, announced today a strategic partnership with Footmarks to bring its beacon-powered mobile experiences and analytics to the Asia-Pacific region. The alliance will be managed out of Mindshare Singapore’s “Discovery” unit as it continues to bring innovative connected experiences to its growing list of clients. Footmarks is the leading enterprise awareness platform provider focused on delivering creative and respectful experiences that drive deep brand and customer value. Powered by Bluetooth Smart, Footmarks’ SmartConnect™ platform is an experience-based analytics solution delivering meaningful and personalized value through secure end-to-end beacon technology. Footmarks end-to-end solution includes cutting-edge Bluetooth low-energy beacons, the world’s only cross-platform SDK suite, and a complete cloud-based service offering that allows partners and clients to build rich experiences, manage their beacon network remotely, and capture rich analytics and insights. The partnership will empower MindShare Singapore clients to deliver all new value-added content and...
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