Footmarks Archives - Footmarks
Consumer goods companies are facing tremendous pressure to develop experiences that match the brand expectations defined by today’s consumer. What tops the list? Delivering true omnichannel experiences that are personal, seamless and engaging throughout the customer journey—meeting the shopper where they choose to interact. And with more than 90 percent of retail sales still generated in brick-and-mortar environments, in-store personalized marketing and a differentiated retail customer experience are critical components. The good news is that today’s technology innovations are opening those retail doors for consumer brands to get closer to their customers and deliver the same level of in-store retail personalization historically only available online. Many consumer goods brands are embracing the opportunity. Redbox is a great example of a leader tapping into the latest IoT technologies for personalized marketing and customer experiences. The one-stop shop for the latest movies and games at ridiculously cheap prices, more than 40,000 Redbox...
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… Nordstrom Rack: In its pursuit of continually improving the customer experience, Nordstrom Rack is piloting in-store beacon technology from Footmarks, built on the Microsoft Cloud, to better engage and personalize shoppers’ experiences and ultimately increase speed and convenience. Today, Nordstrom Rack is using the beacons to gather data that it hopes will ultimately help to better engage and serve customers. It is also testing some messaging displays via the beacons to direct shoppers to available fitting rooms or express checkout services, and to show customers extended product offerings that are available online while they’re shopping in-store. read more here
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… Footmarks, which built its beacon technology on the Microsoft Cloud, showed off how it’s helping Nordstrom Rack stores improve customer experiences through data collection. Nordstrom Rack uses beacons to lead customers to vacant dressing rooms and make personalized upsell recommendations while they’re browsing the store. read the full story here
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At the National Retail Federation’s (NRF) annual show in New York City, Microsoft unveiled some of the latest solutions build on Microsoft technologies that are transforming the shopping experience for customers. Nordstrom Rack is piloting in-store beacon technology from Footmarks powered by Microsoft Cloud, to better engage and personalize shoppers’ experiences and ultimately increase speed and convenience. They are also testing some messaging displays via the beacons to direct shoppers to available fitting rooms or express checkout services, and to show customers extended product offerings that are available online while they’re shopping in-store. Macey’s, an Associated Food Stores grocery chain is using the SKIP app for line-free checkout and to better personalize offers and promotions for customers. This retail app is built on Azure and it allows customers to simply scan each item themselves as they place it in their cart and check out on the app when finished. During...
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Tens of thousands of visitors to last month’s Chicago Auto Show took Footmarks’ beacon technology for a test-drive. Organizers of the 2015 Chicago Auto Show – the nation’s largest automotive showcase – added beacon technology to this year’s attractions, using Footmarks’ app SDK and SmartConnect™ Platform to create an interactive journey for visitors and the opportunity for Android device owners to earn rewards, prizes, and even a car. Footmarks, and our valued event partner Mobile App Messaging, used beacons to created zones of engagement within the more than 1 million sq. ft. of exhibit space.   Zones included partners Chevrolet, Ford, Nissan, and Volvo, as well as sponsor State Farm Insurance, and local television channel ABC7, which broadcast the use of beacons at the event. Footmarks beacons were placed on elevated stages, on displays and on top of lighting fixtures. Visitors who downloaded the official Auto Show app were greeted with...
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