Fashion Tech Archives - Footmarks
At the National Retail Federation’s (NRF) annual show in New York City, Microsoft unveiled some of the latest solutions build on Microsoft technologies that are transforming the shopping experience for customers. Nordstrom Rack is piloting in-store beacon technology from Footmarks powered by Microsoft Cloud, to better engage and personalize shoppers’ experiences and ultimately increase speed and convenience. They are also testing some messaging displays via the beacons to direct shoppers to available fitting rooms or express checkout services, and to show customers extended product offerings that are available online while they’re shopping in-store. Macey’s, an Associated Food Stores grocery chain is using the SKIP app for line-free checkout and to better personalize offers and promotions for customers. This retail app is built on Azure and it allows customers to simply scan each item themselves as they place it in their cart and check out on the app when finished. During...
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Last night, the fifth annual Fashion 2.0 Awards honored the fashion industry’s tech-in-fashion trailblazers. British ecommerce powerhouse ASOS took home the Top Innovator and Best Facebook awards. Nike’s Fuel Band was awarded Best Wearable Tech, and New York startup Warby Parker took home the coveted Visionary Award. (Click here for the evening’s full list of the winners). With the spring shows officially a wrap, we’ve comprised our own list of tech-related brand and marketing innovations from the runways. There were Fendi drones in Milan, Moschino let viewers live-shop their show, our R/GA Connected Devices Accelerator deskmates RingBlingz made their first public appearance, and Karl Lagerfeld gave his blessing to good old fashioned brick and mortar grocery shopping. While the use of beacons at the spring shows would have been the ultimate fashion statement, we’re highlighting the technology’s applications and advantages now — with hope they’ll make their Fashion Week debut this fall. Drones: Deliveries are so last season Per a...
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