Events Archives - Footmarks
Tens of thousands of visitors to last month’s Chicago Auto Show took Footmarks’ beacon technology for a test-drive. Organizers of the 2015 Chicago Auto Show – the nation’s largest automotive showcase – added beacon technology to this year’s attractions, using Footmarks’ app SDK and SmartConnect™ Platform to create an interactive journey for visitors and the opportunity for Android device owners to earn rewards, prizes, and even a car. Footmarks, and our valued event partner Mobile App Messaging, used beacons to created zones of engagement within the more than 1 million sq. ft. of exhibit space.   Zones included partners Chevrolet, Ford, Nissan, and Volvo, as well as sponsor State Farm Insurance, and local television channel ABC7, which broadcast the use of beacons at the event. Footmarks beacons were placed on elevated stages, on displays and on top of lighting fixtures. Visitors who downloaded the official Auto Show app were greeted with...
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Last week, Footmarks COO Todd Paris took one for the team, and headed to Deer Valley, Utah, to present “How Geolocation is Changing Retail,” at Digiday’s annual Summit. If you’re going to talk about emerging technologies in retail for 72 hours, Deer Valley, is the place to do it. For the first day of the event, social media was alive with enviable views from the conference’s mountain top perch. Fortunately, the Summit’s speakers and guests were able to pull themselves away from bowling and trail runs long enough to put on a great event.         Digiday summarized the Summit’s key takeaways, and it’s not surprising beacons featured front and center. As they write, “almost every presentation touched on this technology,” and indeed, all eyes were on R/GA Director David Womak, and Footmarks COO Todd, as they gave the audience a live demonstration of the rich analytics afforded...
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It’s been over a week since Apple’s high-profile WWDC. In the days leading up to the event, many speculated this would be the year of the iBeacon. After the technology’s surreptitious introduction at last year’s conference, developers and members of the press expected the technology to feature squarely in Apple’s plans for the coming year. And Apple didn’t disappoint. Never before has the future of one technology been as heavily foreshadowed and discussed without actual mention of the technology itself. Indeed, Apple CEO Tim Cook never mentioned the iBeacon by name once within his two hour keynote. Nevertheless, with the press and developer communities having spent the past week dissecting every announcement out of Cupertino, it is clear that many of the changes to Apple’s mobile operating system – the upcoming features of iOS8 – will have huge implications for the use, adoption, and impact of beacon technology. Here we...
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If a picture is worth a thousand words, then a demo must be priceless. …Or at least that was the takeaway from last week’s TechDay, when we exhibited our beacon technology at the all-day tech event.   Explaining Footmarks isn’t easy. For starters there’s the beacon. While we work with the technology –  and with people who work with the technology – every day, beacons have yet to become mainstream. And even seasoned technologists, like those who stopped by our booth on Thursday, had multiple questions about beacons – from the devices themselves, to the iBeacon protocol, to how beacons differ from their proximity-sensing forbearers, like GPS and NFC. Then there were questions about the technology’s application. How could beacons be used in the retail environment? And how could location tracking, push notifications, and analytics – with obvious benefits for the retailer – be desirable, or even relevant, to the...
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In New York City this Easter weekend and looking for fun with beacons? It’s not too late to celebrate the season (and the kid/tech nerd in you) with THE BEST EASTER EGG HUNT EVER. But hurry! The hunt ends April 26th. Lola is currently leading the Footmarks team in eggs cracked (23), but the competition’s a little light, what with Casey in Seattle, and Skylar more interested in trawling Tinder than sporting for eggs. The Big Egg Hunt, sponsored by luxury jewelry company Faberge, and conceived by the The Elephant Family charity and its agency Saatchi & Saatchi (with a beacon assist from Nomi), brings over 260 large Faberge eggs designed by leading artists, designers, and architects to the most tourist-trafficked and picturesque parts of the City (i.e. not by our office). The eggs were designed by the likes of Jeff Koons, Diane von Furstenberg, Ralph Lauren, Curtis Kulig, and Zaha...
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