The Footmarks Blog / Beacons & iBeacons
The Footmarks Blog
… Nordstrom Rack: In its pursuit of continually improving the customer experience, Nordstrom Rack is piloting in-store beacon technology from Footmarks, built on the Microsoft Cloud, to better engage and personalize shoppers’ experiences and ultimately increase speed and convenience. Today, Nordstrom Rack is using the beacons to gather data that it hopes will ultimately help to better engage and serve customers. It is also testing some messaging displays via the beacons to direct shoppers to available fitting rooms or express checkout services, and to show customers extended product offerings that are available online while they’re shopping in-store. read more here
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… Footmarks, which built its beacon technology on the Microsoft Cloud, showed off how it’s helping Nordstrom Rack stores improve customer experiences through data collection. Nordstrom Rack uses beacons to lead customers to vacant dressing rooms and make personalized upsell recommendations while they’re browsing the store. read the full story here
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At the National Retail Federation’s (NRF) annual show in New York City, Microsoft unveiled some of the latest solutions build on Microsoft technologies that are transforming the shopping experience for customers. Nordstrom Rack is piloting in-store beacon technology from Footmarks powered by Microsoft Cloud, to better engage and personalize shoppers’ experiences and ultimately increase speed and convenience. They are also testing some messaging displays via the beacons to direct shoppers to available fitting rooms or express checkout services, and to show customers extended product offerings that are available online while they’re shopping in-store. Macey’s, an Associated Food Stores grocery chain is using the SKIP app for line-free checkout and to better personalize offers and promotions for customers. This retail app is built on Azure and it allows customers to simply scan each item themselves as they place it in their cart and check out on the app when finished. During...
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Allrecipes, Marc’s stores and Verifone are partnering to provide beacon-triggered meal ideas, recipes and product suggestions to shoppers via a mobile app. Early results from the launch are making a strong use case for beacons that goes beyond delivering a coupon at the shelf. Here’s how it works: Shoppers with the Allrecipes Dinner Spinner app will trigger the beacons installed in all 58 Marc’s stores in Ohio. Hyperlocal meal recommendations will be pushed to the user along with recipes featuring products on sale at that particular Marc’s store. Seasons and local weather will help inform the suggestions. The program is designed to address shoppers’ immediate need of what to make for dinner that night, and provide relevant, money-saving deals. Shoppers view 35 million Allrecipes.com recipes monthly from their phones while they are in store making grocery purchase decisions, according to the company. Close to 66 percent of the website’s traffic...
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Tens of thousands of visitors to last month’s Chicago Auto Show took Footmarks’ beacon technology for a test-drive. Organizers of the 2015 Chicago Auto Show – the nation’s largest automotive showcase – added beacon technology to this year’s attractions, using Footmarks’ app SDK and SmartConnect™ Platform to create an interactive journey for visitors and the opportunity for Android device owners to earn rewards, prizes, and even a car. Footmarks, and our valued event partner Mobile App Messaging, used beacons to created zones of engagement within the more than 1 million sq. ft. of exhibit space.   Zones included partners Chevrolet, Ford, Nissan, and Volvo, as well as sponsor State Farm Insurance, and local television channel ABC7, which broadcast the use of beacons at the event. Footmarks beacons were placed on elevated stages, on displays and on top of lighting fixtures. Visitors who downloaded the official Auto Show app were greeted with...
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Big news for Footmarks at Mobile World Congress 2015. Footmarks announced this week a strategic partnership with Skyhook Wireless, a global leader in mobile location, to provide the most complete solution to optimize the customer journey across the entire location spectrum. By combining Skyhook’s Context Accelerator with Footmarks’ SmartConnect™ Platform, app owners, device makers and their stakeholders like brands and marketers, can analyze location behavior from venue to aisle and derive precise customer intelligence, as well as take action wherever their user is. The partners’ technologies present significant opportunities across enterprise, retail, restaurant, travel & hospitality, events, and entertainment apps to optimize the customer journey. The new full spectrum, complete solution provides the tools to make the customer journey more engaging, more relevant, more fluid and more frequent while opening up opportunities to increase revenue. It allows the app or device owner to analyze, act and optimize. To learn more about...
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Retailers are buzzing about beacons and the potential to transform the shopping experience. Footmarks is teaming up with Avanade, a business technology solutions and managed services provider with innovative insights and expertise in Microsoft technologies, to power retail-based customer engagements via personalized, beacon-enabled user-to-user messaging. Together, we showcase what is possible with beacons beyond broadcast messages and coupons. Our social shopping experience highlights the innovative digital and cloud-based capabilities that are part of Avanade’s Connected Retail Experience, created with Footmarks and Microsoft technology. Our friends at Avanade describe our new partnership: “Most retailers who are using beacon technology are using it to track the movement of shoppers in the store and, at best, to target them with relevant geo-spatial offerings. We believe that this is a one-sided approach, so we have teamed with Footmarks to innovate scenarios where a shopper can instead use the beacon to leave a message for another...
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Mindshare, the global media and adaptive marketing agency, announced today a strategic partnership with Footmarks to bring its beacon-powered mobile experiences and analytics to the Asia-Pacific region. The alliance will be managed out of Mindshare Singapore’s “Discovery” unit as it continues to bring innovative connected experiences to its growing list of clients. Footmarks is the leading enterprise awareness platform provider focused on delivering creative and respectful experiences that drive deep brand and customer value. Powered by Bluetooth Smart, Footmarks’ SmartConnect™ platform is an experience-based analytics solution delivering meaningful and personalized value through secure end-to-end beacon technology. Footmarks end-to-end solution includes cutting-edge Bluetooth low-energy beacons, the world’s only cross-platform SDK suite, and a complete cloud-based service offering that allows partners and clients to build rich experiences, manage their beacon network remotely, and capture rich analytics and insights. The partnership will empower MindShare Singapore clients to deliver all new value-added content and...
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This week was a big week for Footmarks. After many months of fundraising, we’re thrilled to announce we closed our seed round at just over $1.85 million, with funds coming from several strategic investors. To mark this significant milestone, we sat down with Footmarks’ President, Todd Paris, to ask about Footmarks’ recent industry moves, new company hires, and what the team plans to do with the new investment. Footmarks Blog: The market for location analytics has evolved in recent months: Apple’s iOS8 put the kibosh on WiFi tracking, Apple Pay has given new life to NFC, and a few well-publicized beacon deployments have helped educate the public, mobile agencies, and a wide-range of industry verticals as to the potential of BLE technology. What do you think the market is looking for currently? Todd: I look at the market from two perspectives – enterprise and consumer.  For consumers we talk about...
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Seattle, WA (PRWEB) October 14, 2014 — Footmarks, a leader in beacon-based proximity services, today announced it has completed a $1.85 million seed funding round. Shawn Englund, Founder and former CEO of Learn Live Technologies, one of Inc. Magazines Fastest Growing Companies 5 years in row, led the round. Englund also joins the Footmarks team as President of Sales and Operations. Footmarks will use the funds to accelerate platform functionality and scalability, grow the team, and drive sales and business development. Footmarks SmartConnect™, an experience-based analytics platform and end-to-end solution that includes cutting-edge Bluetooth low energy (BLE) beacons, the world’s only cross-platform SDK suite, and a complete cloud-based service offering, brings leading-edge experiences and data to Footmarks partners and clients. Footmarks’ seed round closing comes after many months of rapid growth for the company. Footmarks graduated from the first class of the competitive R/GA + Techstars Connected Devices Accelerator in March,...
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